Fashion marketing Essay Example for Free

Fashion marketing Essay Fashion marketing over the years has changed considerably. This has been due to number reasons which include culture, lifestyles, technology and the media. A case student of a student will be used. Culture is a link between three components: what people think, what they do, and the  material products they produce but also has the property of shaping behaviour and  consciousness within a human society   (Hofstede, 2001) Fashion marketing and culture are closely linked.  People who are members of the same culture, most of the times have an unwritten code  between them for many sectors of their life social and private. Eskimos are a great example  of such unusual habits, which offer their wife to their visitor during the first night and they  simply mean Thank you with this gesture. Moreover, people around the world use different  movements of their face, hands and body to express their feelings and a foreign student might  feel embarrassed, annoyed or shocked when encounters incidents like the one mentioned  above or ones that are totally new and beyond his expectations. Read more: Fashion essay A Student may face  difficulties to adapt to the climate of the new country as well, which might be too warm or  too cold for the standards of his home town. Additionally, the food most probably will be  different and this may make him feel sick or enthusiast about this. The most important aspect  of a foreign students life will be the educational system and fashion, which may differ from  the relationship between teacher and student, to the way the courses are being taught and  gaining employment in the fashion industry due to different cultural norms and values. The  general   rule of thumb at this point is that, after a period of time, the culture abroad may  now come the normal way of living . The feelings, that have arisen from this whole  situation of encountering a new culture, are distinctly different to what had been witnessed in  Bulgaria. The most efficient way for a foreigner, student or traveller, before come into  contact with another culture is to be prepared about the variation among cultures and fashion  trends. One must notice that if a stranger meets another culture, but put aside any egoistic  feelings that might have, which do not let him understand the different lifestyles among  people, will only gain from this interaction. Nowadays, that many countries become multi-  cultural, it is important for the locals and the foreigners to try cooperating with each other in  order both of them to live smoothly together. (Hofstede, 2001) The term fashion holistically covers a plethora of different trends and styles. It has been  observed in the UK that many people dress to impress and others dress for attention purposes.  Youngsters in the UK are becoming more and more fashionable and are becoming conscious  of new trends and styles. People in the UK always strive to look their best which is  painstakingly different to what it is like in Bulgaria where they seem reasonably content with  whatever they wear. Whether people in the UK dress smartly, wearing the latest designer  labels that cost a fortune or whether they wear black Gothic clothes and cover their faces in  thick make up, they take pride in their appearance which seems like a cultural norm in the  UK.   (Connor, 1997)